Tools For Growth In E-Commerce

y Jeetu Patel, Mark Schenecker, and Gautam Desai of Doculabs, and Jason Levitt of InformationWeek Labs
lectronic commerce is gaining momentum like a runaway truck heading down a mountain pass. The most eye-popping prediction we've seen lately comes from Forrester Research Inc., which projects as much as $3.2 trillion in worldwide sales over the Internet by 2003.
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Whether or not you agree with such estimates, there's no doubt that Web-based E-commerce has arrived. The World Wide Web provides a whole new sales channel for companies that have traditionally relied on their sales personnel for direct and indirect sales. Other companies are springing up for which the Web is the only sales channel. Some companies are even assigning sales quotas to their CIOs, making technology groups responsible for using IS to generate revenue. Web-based E-commerce gives companies global reach, and it's far less expensive than alternatives such as electronic data interchange. Web-based commerce can also streamline processing, facilitate branding, and lead to greater customer satisfaction.

As more companies jump on the Web-comcommerce bandwagon, E-commerce products and systems are justifiably being viewed not as technology infrastructure, but as a central part of a company's sales and marketing operations. But are today's E-commerce products ready for use as cornerstone technologies on which companies can bet their most critical commerce applications?
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With this question in mind, Doculabs and InformationWeek Labs compared a number of technologies for Web-based commerce--specifically for business-to-business commerce applications. We found that, despite all the hype, the E-commerce technology market is still relatively immature. There are some good products available, but keep in mind that their deployment can require a lot of application development, integration, deployment, and maintenance. They are extremely complex undertakings.

In this article, the first of two parts, we take a look at how today's products are addressing the needs of complex business-to-business E-commerce applications. (For this evaluation, we looked at products in the toolkit and packaged application categories. Next week, we'll take a closer look at each of the individual products' capabilities, strengths, limitations, and ideal deployment.)

A wide range of products is available to handle different classes of applications. The challenge for businesses is to understand the philosophies, approaches, and target applications of a given product, and to match those factors with their own application needs and environment. In the end, you may find a product that offers a perfect fit for your application--and plenty of others that may fall short of your needs.
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