2011年3月23日星期三

Solutions For Selling

The primary purpose of sell-side applications is revenue generation. Sell-side applications follow the classic E-commerce model: enabling an organization to sell products or services to multiple buyers, usually outside the organization. For example, companies such as Cisco Systems and Dell Computer let business customers place orders over the Web.

Sell-side applications require several important capabilities. For example, if you're an auto-parts manufacturer that sells parts to a large automaker, you'll want your E-commerce application to integrate with your inventory system and your production scheduling systems. If you're an online publisher selling content over the Web, you'll need special features to ensure successful delivery of the product
Other considerations include a flexible client interface and high usability. Since sell-side applications typically reach customers outside the company, you need to give them the option of selecting HTML interfaces that run well in any browser or over slower connection speeds. The application should require no training and should provide customer self-help if possible. You might also want products that let you incorporate personalization, target marketing, branding, cross-selling, up-selling, and substitute selling within your commerce application.
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Software products for sell-side applications include IBM Net.Commerce; Open Market Transact and LiveCommerce; Microsoft Site Server Commerce Edition; and Netscape SellerXpert. These vendors target seller organizations as well as hosting services that use the software to provide commerce capabilities to their business customers.

The offerings from Microsoft and IBM are toolkits, which means that you'll need experienced developers to create your applications. Microsoft's product makes sense if you have Microsoft-savvy developers. IBM's strength is that it has features that make it easier for business users participate in development, although using some of the applications' functionality requires C-level programming.

Open Market and Netscape's offerings are packaged applications that let less-technical individuals get the application up and running. Netscape's SellerXpert features good EDI capabilities, making it a good choice for organizations that have already implemented EDI solutions. Open Market's architecture is conducive not only for business use, but also for use by Internet service providers and commerce service providers that supply hosting or outsourcing services.
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