If you're looking at E-commerce for your business, make sure you take a close look at the type of applications you want to support. Do you need a buy-side application? A sell-side application? A marketplace? Each application type has different requirements and considerations. Also keep your long-term objectives in mind. For example, if you want only buy-side today but plan to implement sell-side or marketplace Web commerce in the future, don't limit yourself to a product that handles only buy-side.
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Second, make sure you determine what resources you have available for application development and deployment. Do you want to get an application up and running quickly, and do you have limited technical expertise? Look at packaged applications such as those from Ariba, Netscape, Open Market, and Trade'ex. Do you need more flexibility, and do you have the time and people to do custom development? Look at a toolkit such as those from Connect, IBM, and Microsoft.
No matter what the application type, one of the biggest keys to success in your application is usability. If you don't get buy-in from the people that use your application (the buyers and sellers), no amount of technology will make them use the application. Another key consideration is reliability. Not all the products available leverage the scalability and availability of environments such as Web application servers or middleware. If your system is down when customers want to use it, they may never come back.
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The fact that the E-commerce technology market is not very mature doesn't make things any easier. If you're delving into E-commerce--no matter which application type or development approach you use--realize that it's a complex undertaking
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