Writing a Compelling Subject Line: Understand Your Customer

All good marketing starts with an understanding of your target audience, says Dave A. Young, the principal of Young Copy, a company that provides writing and marketing services, based in Cincinnati, Ohio. To write a compelling subject line, you need to know the types of products and services that would appeal to your demographic, as well as the type of tone they're expecting from you.
-------- www.e-shops-list.com -----Shopping online can be never so easy ---- online store list -----

"What I've learned is that the more familiar you are with them and the more you're in front of them, the more likely they'll open the e-mail," Young says. The more personal you make it, the better, he says, "just like you would do on the phone." Young urges marketers to set "the right tone and use the right words—and not use any kind of generic language that [the customer] is not used to."

Obviously, there are some e-mails a reader will always open—a daily newsletter, an offering from their favorite company, etc. But in order to get a customer 'hooked' on a product, it's important to provide a consistent approach to sending e-mails, whether it's humorous, informative, or a direct call to action. A consistent subject line, whether in tone, style, or structure, is essential to getting people to open your e-mail.